Post by surovyakter on Jul 30, 2024 19:50:28 GMT -10
Google processed over two trillion searches in 2021 alone! And a significant percentage of those searches are from people looking for companies that can help solve their problems.
Since over 80% of shoppers research online before making a purchase, ranking on the first page of Google is crucial not only for traffic but also for credibility.
But getting Google’s algorithm to notice your site isn’t easy. You need to Barbados Email List write fantastic content, implement strong SEO practices on your site, and figure out how to get quality backlinks from the right sites.
But why are backlinks important? Here’s what the data says:
The number one result on Google has an average of 3.8 times more backlinks than positions 2-10.
With over 66% of pages without a single backlink, this remains the top reason behind poor rankings.
Content and backlinks are the two main deciding factors for good keyword rankings.
Backlinking statistics
High-quality backlinks are hard to come by. And for a long time, many companies have been able to achieve results with shady SEO practices like using hidden text and links, keyword stuffing, content scraping, cloaking, and more.
But the recent Google Link Spam update rolled out by Google makes it much harder to cheat the system. Only those who use legitimate practices and follow White Hat SEO guidelines can rank high in search results.
And while this is bad news for some, it’s great news for anyone looking to add value and earn backlinks the right way.
Today, even individual businesses can earn quality backlinks by building relationships and providing real value.
But before we get into the strategies, let’s define what a high-quality backlink is and why it’s important.
Summary:
What is a high-quality backlink and why does it matter?
How to get backlinks?
Create a noteworthy product
Take advantage of well-known names to appear more important
Publish research and statistics
Write guest posts to showcase your expertise
Build relationships
What is a high-quality backlink and why is it important?
A backlink is essentially a link, placed within a text, that points from one website to another. But there are a variety of factors that influence whether it will improve or hinder your SEO efforts .
Google has gotten pretty good at recognizing backlink quality, using a three-tiered system to categorize each link as low, medium, or high quality. And the category can make a huge difference in your ranking potential.
Here are some key elements that Google evaluates to determine if a backlink is genuine:
First, Google checks whether the backlink is natural , that is, whether it improves the reader's experience and does not attempt to trick the algorithm. If Google determines that the link is out of place, it will ignore it or even penalize it.
Another critical factor is whether the backlink is trustworthy . Google looks at a website’s PageRank to determine its quality and importance. As such, the engine gives much more value to backlinks from sites with a higher PageRank. In fact, one link from an authoritative site can be worth hundreds of backlinks from a low-impact site.
Finally, you need the backlink to be relevant . Google looks at the domain reputation and whether the topic of the site adds value to the link. For example, if a site about bread recipes links to a page about the stock market, it's unlikely that it will be considered relevant by search engines.
What is a high-quality backlink
As you can see, the amount of information that Google analyzes when evaluating backlinks is quite broad, which means that the quality of backlinks is much more important than the quantity.
Therefore, getting a few relevant, authoritative, and natural backlinks from the right sites is much more effective in resulting in first page rankings (at least compared to “spamming” your links around the internet, even if you have thousands of them).
With that in mind, let’s look at some legitimate strategies for getting high-quality backlinks below .
How to get backlinks?
Getting links to your content from big websites can seem impossible when you’re a small business. But you don’t need a huge marketing budget to earn quality backlinks if you use the right strategies.
Create a noteworthy product
The easiest way to get quality backlinks is to create a product that people will notice. If you can develop something that people will notice, you won’t have to work hard to get your story shared.
And these shares mean not only high-quality backlinks, but also tons of free advertising that can drive sales on its own. But how does this actually work?
Well, a good example is a Ukrainian startup called Reface . It has created an innovative viral product — an app that lets you swap faces in videos, GIFs, and memes.
The company then used PR and the power of word of mouth to generate excitement around its app, and it quickly became a hot topic among major industry websites.
And it's still making headlines today!
Redo news
Source: Google News
Sure, leveraging the viral potential of a funny face swap app might seem easier, but it can be done in just about any scenario (and you actually know which publishers would be interested in your product or brand).
No matter what niche you operate in, there will be news sites, blogs, and social media influencers that talk about it.
They all have an audience eager to discover new products and innovative ideas.
So if you can create a compelling hook around:
your product,
news about its progress, updates and new features,
or your case studies
You'll have a much better chance of generating interesting content that websites and influencers will be lining up to share .
Take advantage of well-known names to appear more important
Having a well-known brand makes getting publicity and backlinks much easier. But unfortunately, this isn’t something most startups have at their disposal.
Even the most successful companies start out as being virtually unknown to their audience or the general public. So before you can become a household name in your industry, you need to be creative in your efforts to get attention.
You can use storytelling to connect your brand with breaking news, celebrities, and other brands relevant to your industry. That way, you can leverage their appeal to tell your story in a way that generates excitement and interest.
Although Mailtrack itself was not yet known, everyone knew about WhatsApp and Gmail.
So, in their press release , Mailtrack leveraged these brands to showcase a core feature of their product and gain familiarity with a wide audience. And that’s exactly how they managed to grab attention.
Billions of people use Gmail and WhatsApp, so putting out a press release about how to get more out of these apps was a lot easier than just talking about the product.
And even if your product or service isn't related to well-known brands, you can gain relevance by using other things that people know.
For example, perhaps your product can help solve a problem that’s on many people’s minds? Or perhaps it’s related to a recent event or public figure that’s of interest to the general public?
By using storytelling elements that leverage something well-known, you can tie your product to that prior knowledge and increase your brand awareness in the process.
And at the same time, it will make generating high-quality backlinks much easier.
Since over 80% of shoppers research online before making a purchase, ranking on the first page of Google is crucial not only for traffic but also for credibility.
But getting Google’s algorithm to notice your site isn’t easy. You need to Barbados Email List write fantastic content, implement strong SEO practices on your site, and figure out how to get quality backlinks from the right sites.
But why are backlinks important? Here’s what the data says:
The number one result on Google has an average of 3.8 times more backlinks than positions 2-10.
With over 66% of pages without a single backlink, this remains the top reason behind poor rankings.
Content and backlinks are the two main deciding factors for good keyword rankings.
Backlinking statistics
High-quality backlinks are hard to come by. And for a long time, many companies have been able to achieve results with shady SEO practices like using hidden text and links, keyword stuffing, content scraping, cloaking, and more.
But the recent Google Link Spam update rolled out by Google makes it much harder to cheat the system. Only those who use legitimate practices and follow White Hat SEO guidelines can rank high in search results.
And while this is bad news for some, it’s great news for anyone looking to add value and earn backlinks the right way.
Today, even individual businesses can earn quality backlinks by building relationships and providing real value.
But before we get into the strategies, let’s define what a high-quality backlink is and why it’s important.
Summary:
What is a high-quality backlink and why does it matter?
How to get backlinks?
Create a noteworthy product
Take advantage of well-known names to appear more important
Publish research and statistics
Write guest posts to showcase your expertise
Build relationships
What is a high-quality backlink and why is it important?
A backlink is essentially a link, placed within a text, that points from one website to another. But there are a variety of factors that influence whether it will improve or hinder your SEO efforts .
Google has gotten pretty good at recognizing backlink quality, using a three-tiered system to categorize each link as low, medium, or high quality. And the category can make a huge difference in your ranking potential.
Here are some key elements that Google evaluates to determine if a backlink is genuine:
First, Google checks whether the backlink is natural , that is, whether it improves the reader's experience and does not attempt to trick the algorithm. If Google determines that the link is out of place, it will ignore it or even penalize it.
Another critical factor is whether the backlink is trustworthy . Google looks at a website’s PageRank to determine its quality and importance. As such, the engine gives much more value to backlinks from sites with a higher PageRank. In fact, one link from an authoritative site can be worth hundreds of backlinks from a low-impact site.
Finally, you need the backlink to be relevant . Google looks at the domain reputation and whether the topic of the site adds value to the link. For example, if a site about bread recipes links to a page about the stock market, it's unlikely that it will be considered relevant by search engines.
What is a high-quality backlink
As you can see, the amount of information that Google analyzes when evaluating backlinks is quite broad, which means that the quality of backlinks is much more important than the quantity.
Therefore, getting a few relevant, authoritative, and natural backlinks from the right sites is much more effective in resulting in first page rankings (at least compared to “spamming” your links around the internet, even if you have thousands of them).
With that in mind, let’s look at some legitimate strategies for getting high-quality backlinks below .
How to get backlinks?
Getting links to your content from big websites can seem impossible when you’re a small business. But you don’t need a huge marketing budget to earn quality backlinks if you use the right strategies.
Create a noteworthy product
The easiest way to get quality backlinks is to create a product that people will notice. If you can develop something that people will notice, you won’t have to work hard to get your story shared.
And these shares mean not only high-quality backlinks, but also tons of free advertising that can drive sales on its own. But how does this actually work?
Well, a good example is a Ukrainian startup called Reface . It has created an innovative viral product — an app that lets you swap faces in videos, GIFs, and memes.
The company then used PR and the power of word of mouth to generate excitement around its app, and it quickly became a hot topic among major industry websites.
And it's still making headlines today!
Redo news
Source: Google News
Sure, leveraging the viral potential of a funny face swap app might seem easier, but it can be done in just about any scenario (and you actually know which publishers would be interested in your product or brand).
No matter what niche you operate in, there will be news sites, blogs, and social media influencers that talk about it.
They all have an audience eager to discover new products and innovative ideas.
So if you can create a compelling hook around:
your product,
news about its progress, updates and new features,
or your case studies
You'll have a much better chance of generating interesting content that websites and influencers will be lining up to share .
Take advantage of well-known names to appear more important
Having a well-known brand makes getting publicity and backlinks much easier. But unfortunately, this isn’t something most startups have at their disposal.
Even the most successful companies start out as being virtually unknown to their audience or the general public. So before you can become a household name in your industry, you need to be creative in your efforts to get attention.
You can use storytelling to connect your brand with breaking news, celebrities, and other brands relevant to your industry. That way, you can leverage their appeal to tell your story in a way that generates excitement and interest.
Although Mailtrack itself was not yet known, everyone knew about WhatsApp and Gmail.
So, in their press release , Mailtrack leveraged these brands to showcase a core feature of their product and gain familiarity with a wide audience. And that’s exactly how they managed to grab attention.
Billions of people use Gmail and WhatsApp, so putting out a press release about how to get more out of these apps was a lot easier than just talking about the product.
And even if your product or service isn't related to well-known brands, you can gain relevance by using other things that people know.
For example, perhaps your product can help solve a problem that’s on many people’s minds? Or perhaps it’s related to a recent event or public figure that’s of interest to the general public?
By using storytelling elements that leverage something well-known, you can tie your product to that prior knowledge and increase your brand awareness in the process.
And at the same time, it will make generating high-quality backlinks much easier.